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Connecting qualified jobseekers with a strong employer — and deep purpose.
Brand/Campaign/Microsite
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THE STORY
The University of Massachusetts Amherst is the largest public research university in New England. The storied institution enlisted Ologie to first conduct a quantitative research study, before shifting to a campaign strategy and media plan to ultimately launch an employee recruitment marketing campaign.
THE NUMBERS
57%
increase in apps submitted compared to same period prior year
4%
of those hired were served targeted ads (January to June)
111%
111% increase in targeted applicants
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