Connecting qualified jobseekers with a strong employer — and deep purpose.

Connecting qualified jobseekers with a strong employer — and deep purpose.

Brand/Campaign/Microsite

THE STORY

The University of Massachusetts Amherst is the largest public research university in New England. The storied institution enlisted Ologie to first conduct a quantitative research study, before shifting to a campaign strategy and media plan to ultimately launch an employee recruitment marketing campaign.

THE NUMBERS

57%

increase in apps submitted compared to same period prior year

4%

of those hired were served targeted ads (January to June)

111%

111% increase in targeted applicants

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