When up is the only way to go

To amplify the “Ignite Tomorrow” fundraising campaign, Ologie designed a Webby-nominated website that brought the National Air and Space Museum’s appeal to audiences around the world. Through an interactive journey that invited users to scroll up (instead of the typical downward navigation), the site captured the wonder of flight and the museum’s enduring ability to inspire exploration. The experience complemented the campaign’s print, film, and digital storytelling, helping the museum connect globally and achieve its $250 million fundraising goal.