Images: Tré Seals

I see my culture and history reflected in Tré Seals’ typography and the work he does through his font foundry, Vocal Type. What’s really interesting to me are Seals’ stories of how each font family is concepted. The fonts are typically inspired by the type used on protest signs and banners carried by activists during a variety of movements: the 1963 March on Washington for Jobs and Freedom (BAYARD), the 1970 National Chicano Moratorium march (RUBEN), the Gay Liberation Movement (MARSHA), and more.

The creation of typefaces directly inspired by predominantly Black and Brown activists and movements, is not just innovative. It’s a form of rebellion against white cultural norms being the standard of “good design.”

— Raina Bradford-Jennings, Content Marketing Manager

Explore the Vocal Type font foundry: https://www.vocaltype.co/

 

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