Land-grant universities: The antidote to public skepticism.

Let’s face it: The land-grant story remains largely untold. It’s invisible to much of the world. Most of the public has never heard the term “land grant,” let alone made the connection between these universities and the vital work they do through extension programs, applied research, 4-H programs, and K–12 enrichment.  In our most recent […]

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AI-Proofing Your Brand Voice: Why Your Biggest Differentiator Is You

We have no problem saying it: LLMs (large language models) that power tools like ChatGPT aren’t all bad. For marketing teams, they can be useful for quick brainstorming, pressure-testing the clarity of a draft, or sourcing facts and stats — which should always be verified. But accompanying the rise of these tools is a question that […]

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6 ways to cultivate brand stewardship

The environment we work in today is constantly and rapidly evolving. The way we communicate now is markedly different than it was even three years ago, with technology that continually forces us to think in new ways.

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