A legacy reimagined

Branding Logo & Identity Higher Education

When Princeton University removed Woodrow Wilson’s name from its School of Public and International Affairs, it marked a historic moment and an interesting challenge. How could the school both honor its past and look to a future rooted in justice and service? SPIA joined forces with Ologie to address that question. We developed a brand centered on the idea “Pillars of Tomorrow,” including a dynamic visual language and a new take on the school’s iconic pillar logo. The resulting platform has empowered the school to stand confidently on its own.