A brand built to match Butler’s ambition.

Butler University was already exceptional. Ranked among the nation’s most innovative institutions and backed by research showing 98% of students, faculty, and alumni are proud to call themselves Bulldogs, Butler didn’t need fixing. It needed a brand built to match its growth and its ambition.

As the university grew beyond a single enrollment story into a true enterprise with audiences and messages that spanned advancement, academics, and reputation, Butler needed a system that could flex for every need while staying rooted in one clear idea. We helped Butler turn deep institutional pride into a brand that reflects how the University is setting the standard for bold and building what’s ’next.

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Butler University

Soka University of America