Fearless momentum

The University of Maryland was about to embark on a new fundraising campaign with a $2.5 billion goal. The initiative needed something that aligned with the boldness of the current brand platform, “Fearlessly Forward.” And the story needed to center on impact: highlighting the myriad achievements of Terrapins united to do good. The result was “Forward: The University of Maryland Campaign for the Fearless.” With visual elements that convey activity and motion, and a flexible language system that prioritizes storytelling, the campaign captures the energy of both the Maryland brand and the institution’s momentum.

Continue Exploring

The University of Utah

Ready for higher ground

Enrollment Marketing Branding Higher Education

Ascension Foundation

Asking the right question

Photo & Video Branding Community

Back to Start