Ready for higher ground

The University of Utah already had a strong brand in place, but awareness and perception varied between in-state and out-of-state audiences. To tell its story more effectively and connect with both undergraduate and graduate students, Utah partnered with Ologie to create “Geared to Rise,” a dynamic enrollment platform that was adaptable across colleges, schools, and international recruitment. The work reinforced Utah’s reputation as a university that prepares students to reach higher and lead wherever their path takes them.