From overlooked to unstoppable

Branding Photo & Video Higher Education

In New York City, a place crowded with higher ed options, Baruch College wasn’t getting the credit it deserved. Despite strong outcomes, proven social mobility, and a solid reputation with employers, it remained under the radar for prospective students. To change that, Baruch worked with Ologie to build a brand that matched its momentum. We immersed ourselves on campus, conducted research, and uncovered the college’s role as an ambition accelerator. With bold messaging, striking photography, and a dynamic creative platform, Baruch now has a brand that’s as unstoppable as its students.

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Baruch College

Baruch College