Fueling small steps and giant leaps

Branding Logo & Identity Higher Education

Purdue University had no shortage of great stories, from famous astronaut alumni to groundbreaking research, but it lacked a single unifying narrative. So the university partnered with Ologie to align its many voices under one brand. Together, we built a strategic framework, refreshed the university identity, and created a platform that represented both everyday progress and giant leaps. From admissions to alumni to digital, the brand sparked record enrollment, grew social engagement by 42%, and earned national recognition as a “Brand That Matters.”