Ready to make a comeback

With 40 million Americans holding some college credit but no degree, Purdue saw both a challenge and an opportunity. Its online university, Purdue Global, needed a brand story that spoke to working adults. To stand apart, Purdue worked with Ologie to reposition the brand around a powerful idea: that every adult has a comeback within them. We developed a new identity, simplified the logo, and launched the “This Is My Comeback” campaign — boosting awareness, aligning stakeholders, and inspiring millions to believe in their next chapter.