The Real UIC. Made Known.

Branding Advertising & Media Higher Education

The University of Illinois Chicago partnered with Ologie to build a shared brand across its 16 colleges, strengthen its national visibility, and support its enrollment efforts. Four months of research brought its defining strength into focus: access and excellence, working together to change lives across generations.

The “Make It Known” platform gave that truth a bold and public voice, inviting the institution to put its people, ideas, and impact front and center. Working side by side with UIC, we then brought the idea to life through expressive visuals, confident language, and a character that felt distinctive and true to Chicago. We also developed brand training and a socialization strategy to help campus communicators make it their own, so the whole university could tell its shared story, in a variety of ways, with confidence.

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University of Illinois Chicago

University of Pittsburgh