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Your website should work for future students.

04/15/26

We know that all college websites aren’t created equal. But which aspects of a site’s design make it a more appealing experience? How do things like layout, tone, and other creative choices change the experience for your students?

So we sought to get feedback and understand the implications for a site beyond just content and information priorities, diving into the good, the bad—and the ugly of site design.

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