Doing UC Davis one greater

Having previously collaborated with Ologie to develop its brand, UC Davis turned to us once again to help execute its bold gambit to raise $2 billion. The resulting “Expect Greater” campaign positioned the university as an engine for sustainability and systematic nurturing. Implicit in every message was a challenge to expect more from UC Davis: delivering results for everyone in the Central Valley and for the world over. Reaching donors across nearly every channel — including this film, which premiered at the campaign launch event — UC Davis surpassed its fundraising goal by more than $250 million.