Today, chatbots are everywhere. They’re building grocery lists, assembling workout plans, and even composing detailed corporate emails about who is bringing which dish for the company potluck. These various chatbots are more integrated in the daily lives of humans than ever before. What if I told you that’s the whole point? By becoming indispensable, these […]
Read MoreIn the age of AI search, students are forming opinions about colleges and universities before they ever click a link, as more searches end in “zero-click” behavior on Google’s results page. That shifts where trust is built and what role marketing plays in earning that trust. If your institution doesn’t adapt, your story will be […]
Read MoreAt Ologie, our people spend hundreds of days on college and university campuses each year. We’ve been on countless prospective student tours. (We’re the old ones in the back.) And we review stacks upon stacks of viewbooks and other admissions materials all year long.
Read MoreIn today’s digital landscape, prospects are overwhelmed. Ads. Emails. DMs. Scroll, scroll, scroll. Turning up the volume isn’t working anymore. If your paid media feels like a race for more impressions and more clicks, it’s time to try something different: the emotional algorithm. In the admission world, paid media isn’t just about demographics. It’s about […]
Read MoreThink of it like this: Before you even start competing for higher ed leads, your prospects are already making a hundred small choices before they get out of bed. That’s the cost of constant, instant connectivity. Because of this nonstop information overload, about 48 percent of Gen Z report feeling anxious most of the time. […]
Read MoreLet’s keep it real: Higher education has a reputation for moving slow as molasses and playing it safe when it comes to social media. A higher ed social post gets passed around for approvals and polished until it barely sounds human. And by the time it’s live, the moment has already passed. But students don’t […]
Read MoreIt’s no secret that colleges and universities today are navigating one of the most complex and high-stakes environments the industry has ever seen. With prospect pools shrinking and an increased urgency about yield, higher education marketers are being asked to do more with less, as they try to transform how their institutions show up to […]
Read MoreYou may have heard: Everyone’s a writer now. Whether this idea should ruffle your artistic feathers or should just be accepted in the age of ChatGPT, well, that’s a subject for another day. But writing copy—especially for digital and media—is a skill that, it seems, anyone can do. And we’re not here to say you […]
Read MoreEarlier this month, a handful of Ologists from our Digital and Media Studio made the trek to Austin for the SXSW Conference. For four days, our team attended sessions and panels on the Advertising and Brand Experience track, took in as many “brand activations” across town as possible, and managed to eat their combined body […]
Read MoreMost higher ed marketing teams feel the pressure to continually prove their impact. But too often, they focus on the wrong metric: leads. Schools throw money at lead-gen campaigns, collect piles of names, and celebrate when the cost per lead goes down. But what happens next? Admissions teams drown in unqualified inquiries, yield rates stay […]
Read MoreI’m proud of our work at Ologie. We design meaningful, authentic creative that’s grounded in solid strategies. We don’t make things just to fill space or meet deadlines. We build campaigns with intention: layered storytelling, artful design, and messages rooted in what makes each client unique. That kind of work deserves a platform that elevates […]
Read MoreClients often come to us wanting to raise awareness, reputation, and funds for their institutions — to which I say: “Put me in, Coach!” But many times, there’s continued discussion about where their paid ads should send users. We field questions like: Why can’t we just send them to our home page? If we want […]
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